Email Marketing Master Course

Explosive Solo Ad Traffic

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Tracking subscribers with Feed Burner

To use FeedBurner, which is a free service, you will need to divert all of your feed links through FeedBurner instead of sending them directly to people from your WordPress RSS feeds. FeedBurner will then keep a track of the number of subscribers for you and provide you with a dashboard and statistics. This plugin makes it easy to redirect 100 of traffic for your feeds to a FeedBurner feed you have created. FeedBurner can then track all of your feed subscriber traffic and usage and apply a variety of features you choose to improve and enhance your original WordPress feed, You won't be able to see your user data right away. FeedBurner will take a few days to collect statistics on your subscribers. Once it has enough data, you'll be able to log in and see how many subscribers you have, which feed readers they are using, and a lot of other data.

Autoresponder

As mentioned, WishList Member allows you to integrate an autoresponder into your membership site. Now, you may be unfamiliar with what an autoresponder is and what it can do. Basically, an autoresponder is a program that makes it possible for you to automatically send messages to people. So, by integrating WishList Member with an autoresponder, you could set up a prewritten sequence of messages that would then be automatically sent to the members of your site. When it comes to integrating autoresponders, WishList Member offers you a few choices. However, while they provide options for AWeber, AutoResponse Plus, and GetResponse, only the first two are viable options. That's because, as of WishList Member v2.20.435-2, GetResponse integration is still in Beta. So, at this point in time, it hasn't been fully tested and it isn't being fully supported by the Wishlist Member support staff. For that reason, if you're planning on integrating an autoresponder with WishList member, it's best to...

Mailing Lists

WordPress has multiple mailing lists focused on different topics of the WordPress project. Most mailing lists are two-way conversations, meaning an e-mail is sent to the list with a problem or question, and another member of the mailing list responds with the answer. Anyone subscribed to that mailing list will be able to track the conversation. To register for any mailing list just visit the corresponding join link. > Join Edit your WordPress.org profile and select Subscribe to WordPress Announcements under Mailing Lists V Hackers Primary mailing list for discussions on extending through plugins or Core code modifications. Many discussions revolve around Core functionality of WordPress. V Community Support An alternative to the support forum, this mailing list is for anyone needing an answer to a WordPress question. Certain WordPress mailing lists can be high traffic, so it's a good idea to create a rule in your e-mail program to automatically filter WordPress mailing list e-mails...

Subscriber Role

The Subscriber role is essentially the same as a non-logged-in visitor. So why do you need it if this person can read posts and post comments the same as a guest visitor There can be a couple of reasons. First, you may want to allow this role for regularly returning visitors. If they are registered they get some advantages such as not having to fill out all the fields to post a comment each time. Second, as a spam control measure, you may only allow registered Subscribers to post comments. This will weed out many of the automated spambots. Finally, certain plugins require this base level for functionality.

Leveraging the Word Press Community

Undoubtedly, the WordPress community consists of a wide variety of people of varying skill levels. In fact, it is this diversity that makes the WordPress community one of the strongest and most vibrant communities on the Web. With mailing lists, support forums, thousands of blog posts with how tos using WordPress, and dozens of WordCamp events organized around the world every year, it's clear that WordPress, unlike many other open source projects, has a self-sustaining community. Though I talk more about the different venues of support that are part of the community later in this book, the mailing lists and forums tend to have the most WordPress activity.

What this book covers

Chapter 7-Feeds and Podcasting explains what feeds are and how to add them to your WordPress website, tracking subscribers to your blog, and aggregating feeds from other sources on your blog. This chapter also covers using your WordPress website to create a podcast. (It's easy )

The World of Word Press httpwordpressorgabout

Be sure to explore the links in the section called Connect with the Community. You'll find the forums and mailing lists and see if there's a WordCamp coming to a city near you. Along the left column are pointers to the practical considerations of getting WordPress the technical requirements, feature list, technical road map for upcoming versions of WordPress, and books to help you along the way. You'll also find statements of philosophy (including the meaning of open source software) and traditional legalisms surrounding privacy, usage of the term WordPress in other top-level domains (in brief Don't), and the required publication of the GNU General Public License (GPL).

Having a Conversation

The nature of some online conversations is analogous to other types of conversations. Real-time chat in a chat room is most like a face-to-face meeting with several people. Instant messaging is like a phone conversation between two people. E-mail is like a paper-and-pen correspondence. Yet the online world gives us other ways to converse that don't have true parallels in the real world. That e-mail conversation can take place on a mailing list, where many people join in. Bulletin boards are like conversations with a lot of people, but the conversation can be in near real-time, like a chat, or time-delayed over many hours, days, or weeks, more like a mailing list.

Keeping Abreast of Updates

If you prefer, you can have update notifications delivered directly to your Inbox. Simply visit http www.phpbb.com support , and enter your e-mail address in the field for the mailing list. You will then be notified via e-mail of security fixes and new versions when they become available.

Why worry about upgrades

You can keep up to date with security issues by reading the Bugtraq mailing list, which can be found at http www.securityfocus.com . This web site contains an up to date list of vulnerabilities and exploits for the most popular scripts and web applications. Usually, security experts will inform the software vendor before submitting their findings to Bugtraq, giving the vendor time to release a patch. If a patch does not get released in a timely fashion, you may find that the notification on Bugtraq will give you the information you need to fix the bug yourself either by making some minor changes to the code of the application or by disabling a certain plugin or feature until a patch is released to prevent your site from being vulnerable to attack.

Working with RSS Feeds

You should, too, if you want to gain subscribers. That's lesson 1 on RSS really position it well on your site, otherwise people will neither see it nor use it. Lesson number 2 is to seriously consider full feeds. You can choose whether you want to send out a full feed or one just featuring excerpts. Feeds containing just excerpts will have fewer subscribers, since people using RSS prefer to get the whole story. You'll find that a large number of these readers will click the links and visit your site anyway, but they may just opt out if you're not publishing full feeds. Then again, if you really, truly, definitely have to get people to your site, and having them read the content in a feed reader is a disaster, then fine. Just make sure you know what you're doing, and why, if you're strapping your feed. The third and final lesson is to offer alternative subscription methods. The most popular one would be e-mail subscriptions, usually delivered by Feedburner (feedburner.com), which is...

Subscribe to Comments

The Subscribe to Comments plugin allows visitors to subscribe to a post's comments by toggling a check box when they enter a comment for that post (Figure 61). Each time a new comment is entered for that post, the subscribers get the comment delivered to them by e-mail (Figure 63). This makes it possible for blog readers to keep track of a post's discussion without manually checking in for comments.

Adding Users to Your Blog

WordPress has an odd way of describing people who can contribute to your blog, manage comments, and so on. In addition to you, the blog owner, the roles WordPress recognizes are Administrators, Editors, Authors, Contributors, and Subscribers. WordPress calls all those with administrative capability users.

Publishing eventspecific pages

When you begin configuring WishList Member, there will come a time, when you reach the Configuration screen when you will need to specify where you would like your visitors to be directed when various events occur on your site. For example, for the Non-Member setting, you will be able to choose to either direct non-subscribers to a published page or a specific URL when they click on the Register link that's located in the WishList Member widget or when they attempt to access members-only content.

Posts vs Pages Same but Different

If no such clear division exists in your content, think about your content taxonomy and your subscribers' needs. Pages do not have tags or categories. They can be arranged in a parent child hierarchy, but if you need a more complex or flexible taxonomy, posts would probably work better. Also, pages are not included in feeds. Will your readers want to be notified every time you add a document If so, your content should go into posts.

Subscription and Mobile Plugins

Align RSS Images Images floating to the left and right on your site may be pretty to look at right there, but for RSS subscribers that same image will be in the midst of everything. You can just skip floating images, but that's a shame. Better to use Align RSS Images to parse the WordPress default align code (being alignleft and alignright) and swap for HTML equivalents to make things look good. No settings needed, just install and forget about it.

Enabling registrations

Once ClassiPress has been installed, it won't be possible for your visitors to post an ad until registrations are enabled in WordPress. To do this, simply click on Settings General. On the General Settings screen, in the Membership settings area, tick the checkbox next to Anyone can register. The default user role should remain set to Subscriber, so scroll to the bottom of the page and then click Save Changes. New User Default Role Subscriber T

Allowing registrations

3 Anyone can register Subscriber V In creating this site, its purpose isn't to allow members to post messages. Instead, the only thing that you want them to be able to do is create and edit their profile. That means that New User Default Role should be left set to Subscriber. Otherwise the members at your site will be able to perform actions beyond what you want to allow them to do. With the General Settings properly configured, scroll to the bottom of the screen and then click Save Changes.

Introducing WP Hide Dashboard

If registrations are open on your site, then the WP Hide Dashboard plugin, found at will prove to be a beneficial addition. That's because a user assigned to the role of Subscriber can do more than just log in to the backend of WordPress and edit their profile. As a registered member of your site, they can also access certain areas of the Dashboard that it's completely unnecessary for them to ever visit. This problem can easily be remedied, however, with the WP Hide Dashboard plugin. This plugin works by removing both the Dashboard and Tools menus as well as the Help link found on the Profile page. That way, when these users log in, they will arrive at their Profile page and be unable to navigate to any of the other screens located within the backend of your site. These changes will only apply to users who have been assigned to the role of Subscriber. All other users will still be able to use the Dashboard normally. To use this plugin, nothing more is required than to install and...

Understanding Word Press roles

Every WordPress installation comes with five roles Administrator, Editor, Author, Contributor, and Subscriber. Try not to think of one role as necessarily outranking another. Instead, each specific role contains a set of capabilities that control exactly what that user can and cannot do within the site.

Changing a Users Capabilities

Need to promote a Contributor to Author status Tired of one of the Administrators always switching themes and you want to bump them down to Subscriber An Administrator can change a user's role by going to Users O Authors & Users, finding the user on the list, and going into their personal profile by clicking Edit, which appears when your mouse moves over a listing. Figure 26-2 shows the top portion of the resulting personal profile screen.

Get more comments with the Subscribe to Comments plugin

If you want, you can check out the subscriber list, see how many people subscribed to your blog posts, and manage subscriptions. To do all of this, login to your WordPress dashboard and go to Manage Subscriptions. Get email addresses of your subscribers Remove subscribers

Note XFN for Xhtml Friends Network is a simple way to represent human relationships using hyperlinks See httpgmpgorgxfn

Figure 17-22 shows a small selection of links in the list management page. You can see one of the original blogroll links and several added to the Information Architecture category. (Not all of the sites listed are really about information architecture they are purely for illustration.)

Getting Drupal Support

Mailing lists Several Drupal-related mailing lists are available (http drupal.org mailing-lists), ranging from a monthly newsletter to focused discussions on support, documentation, infrastructure, and development. If you need help, join the support list. Volunteers from the community try to keep up with everyone who needs help getting Drupal going, and your expert voice is always welcome. If you want to discuss the way the Drupal.org web site is put together, or how to best document the Drupal software, join the infrastructure or documentation lists. If you want to participate in a discussion on how to program Drupal and see the latest discussions about where the Drupal codebase is going, the development list is for you. Each mailing list also has an archive that you can search to catch up on previous discussions or find answers to your questions.

Using archiveorg to host audio files for free

If you anticipate having a large number of subscribers, or if you plan on producing such a large volume that you'll run out of space on your own server, you can use archive.org, which will host your audio files free of cost. If you choose to do this, first upload your file to archive.org and make a copy of the URL it gives you for the file.

Displaying Adsense ads to search engines visitors only

Many search engine specialists agree on the point that it's mostly people coming from search engines who click on the ads. Your readership (such as RSS subscribers) don't often click on your ads or they do it in order to make you earn money because they are interested in your content, not the advertisements. People coming from search engines click on ads if they were looking for something they didn't find (or need more details) on your blog.

Vip451

For open source projects, the community is important to understand. Not only do you need to know how to get involved, but also you also need to know how healthy it is. Is this project going to be active a month or year from now Therefore, I started reading with the intent to learn about the WordPress community. I wanted to know its motivations, how it interacted, how decisions were made, and how information flows within, into, and out of the team. Delving into the community and help chapters, I learned quite a bit. I found myself dropping into IRC, exploring a mailing list or two, and hitting WordPress forums to see how new voices were welcomed. To be honest, I appreciated the perspective and guidance from someone who gets it.

Wphackers

One of the more popular mailing lists is for WordPress developers. Most of the people who subscribe to the wp-hackers mailing list are submitting patches and discussing the technical aspects of the software. It is not a support venue and shouldn't be used as such. Much of the discussion about ideas for the WordPress roadmap happens on this mailing list with active participation from plugin developers, core developers, theme developers, and community members trying to get involved in the project. Competency with WordPress development is assumed, so it tends to be populated with intermediate to advanced technical users. You can subscribe to the wp-hackers mailing list at http lists.automattic.com mailman listinfo wp-hackers.

Wptesters

The wp-testers mailing list is also a high-volume mailing list that increases in volume, on average, about a month before a major release. This is synchronous with the amount of testing and bug reporting that goes into a new release as it is prepped for shipping. This mailing list is designed to cater to a portion of the community who love to see WordPress perfected before it's released. The members are people who take a lot of time going through the software to find the security problems, usability issues, and just plain old bugs. They look at Trac, the official buglist and repository of changes that have been made to the WordPress core, and test patches that have been applied to the core to try to find areas that break under actual use. Many of the testers on this mailing list also run blogs with pre-release software, and this method has been effective in finding problems when the software is used in real time on a real blog. The testers recognize that using pre-release software is...

Wpdocs

The documentation mailing list was specifically designed to aid community members in their maintenance and upkeep of the Codex. Members discuss strategies for documenting important areas of WordPress, and the strategies of how (and who) will cover these topics. They work together to try to make sure it is up to date with current and valid information. The wp-docs mailing list members frequently participate in other mailing lists, particularly wp-testers, in advance of new releases. There tends to be a lot of overlap to ensure that end users have all the information they need about a WordPress release. You can subscribe to the wp-docs mailing list at http lists.automattic.com mailman listinfo wp-docs.

Support Forums

Some of you don't like having community content pushed directly into your e-mail in boxes, as is the case with the mailing lists. Sometimes, you just want to have the content you need, when you want it, on your terms. Other times, it's a matter of having access to support information that is searchable and has a great depth of archives. Forums do that for you.

Wpxmlrpc

The wp-xmlrpc mailing list has fairly low traffic. It is a place to discuss the XML-RPC functionality of WordPress. It also serves as a point of discussion around the AtomPub module WordPress provides. XML-RPC, a remote procedure call that uses Extensible Markup Language, is the functionality that enables remote publishing to a blog. AtomPub provides uniform data portability and is a spec that is standardized by a third party. Though AtomPub is currently in WordPress, the spec has not been finalized, so it is subject to change. This mailing list is used most by technical subscribers who are involved with data portability and remote publishing. You can subscribe to the wp-xmlrpc mailing list at http lists.automattic.com mailman listinfo wp-xmlrpc.

Understanding Trac

The first step in reporting a bug is to verify that the bug is in fact a bug in WordPress and not a plugin or theme issue. The easiest way to accomplish this is to post the bug in the WordPress Support Forums. You can also discuss the bug in the wordpress IRC channel, or post a question to the Testers and Hackers mailing list. Lastly, search Trac to confirm that the bug you are reporting doesn't already exist in Trac. After you have confirmed that the bug exists, it's time to create a new ticket in Trac detailing the bug.

Documentation

Once your documentation is ready, the next step is to proceed under the assumption that your buyers won't read a single word of it. All joking aside, this unfortunately proves to be true more often than not. Consider preparing email form autoresponders for your buyers note that this will also entail setting up a specific email account for support, perhaps, support mysite.com. This way, when you receive a support request, an email will automatically be sent out to to the buyer, notifying them that you'll be in touch as soon as possible, but that you have also included a collection of frequently asked questions and answers for their convenience.

SendIt overview

Manage subscribers SMTP settings Neswsletter settings Import emails from comments Manage subscribers Add and remove e-mail addresses from a given newsletter SMTP settings If you are planning on using SendIt to send to more than 600 subscribers, you might want to consider setting up an external SMTP server for sending your mail. Otherwise, you can leave this section alone

Member Wing

The MemberWing Membership plugin is available in both free and premium versions. You can download it from http www.memberwing.com . It requires the IonCube Loader to be installed on your server. The free version has most of the features of the paid one (such as multiple levels of membership and teaser pages), but members must be manually added and removed from the list of subscribers. Also, the free version is branded and subscribers-only pages have links back to MemberWing.com. This makes it less attractive for use on a production site however, if you are considering purchasing the paid version, then the free version is worthwhile as a trial.

Modifying Roles

allow subscribers to view private posts and pages PrivateRole get_role('subscriber') PrivateRole -> add_cap('read_private_pages') The first line fetches the existing subscriber role (as an object) and assigns to it a variable. In the next two lines, you add the capabilities to read private posts and pages to our variable. That's it Any subscribers can now read your private content and so can authors and contributors, whose roles include all the capabilities of subscribers. (Remember that editors and administrators already had these particular capabilities.)

Creating Groups

Moderated This means that subscription requests must be approved. If the group is moderated, the person who created the group is the manager. The manager will have the chance to approve or deny the request for subscription via the subscribers link in the Group Details block. This link shows not only how many current subscribers there are, but also how many requests for subscription have been made (in parentheses, as shown in Figure 4-18). Invite only With this setting, subscriptions must be created by an administrator. If the group is made to be invite only, the moderator should add users by clicking the add subscribers link that is visible as a tab on the page listing all of a group's subscribers. Users are added by entering a comma-separated list of usernames.

Podcasting

Podcasting is a way to distribute content such as sound files, movies, or even applications by means of an RSS feed. Subscribers add the feed address to an aggregator such as NetNewsWire on the Macintosh or FeedDemon on Windows, or perhaps iTunes (Figure 47). That application then checks the feed at regular intervals and downloads the latest entry, complete with its audio or other attached file, to the user's computer. It may also go one step further and add audio or movie files to a portable player such as an iPod.

Feed content

The second decision is much more basic How much content do you want to provide in your feed You have to keep in mind that people who subscribe to your blog's feed are reading it in their feed readers, not by loading your Web site. As a result, they won't see any ads that you may have on your site, which makes some site owners nervous. You can give subscribers just a taste of your post and force them to visit your site to read the whole thing by selecting the Summary radio button (refer to Figure 5.20).

Ads in RSS feeds

If you have a lot of RSS feed subscribers, you could use the FeedBurner advertising system to put ads into your feed. You should think carefully before you do this because the average web user is accustomed to seeing ads on web pages and in emails, but RSS feeds are often used on mobile devices, and your readers may feel that ads in an RSS feed are too intrusive and waste their time and bandwidth. Many people still pay per MB on their mobile data packages, so if they feel the content of your feed is not adding value, they will unsubscribe.

Reading

If you want to make your feed subscribers click through to your site to read your complete posts, you may choose to show them only a summary of each post. Keep in mind, however, that the feed summaries strip the HTML formatting from your posts, including things like lists and images. If your unformatted posts wouldn't make sense, consider leaving this setting on Full text.

Feed readers

Your subscribers will read your content using a feed reader. Feed readers are either web-based or client-side software, which grab the XML content from all the feeds you want and format it legibly. WordPress keeps this in mind and encourages you to format your posts such that they come in through the feed readers.

Adding a User

There are two ways to become a user on a WordPress site being added manually by an Administrator or registering through a registration form. The automated form is meant for easily signing up subscribers so they can view special content on your site, and you would use the manual process for adding any of the other roles. users will be assigned when they register themselves, as well as the default role in the drop down menu when manually creating new users. By default, that role is Subscriber. You need only three things to create a new user a username, an e-mail address, and a password. You'll also want confirm which role you're assigning to the user (the default is Subscriber). When you create a new user, login details are e-mailed to the user by default. If you don't want them e-mailed, uncheck

Emailnewsletters

As mentioned earlier, when visitors add their email addresses to this form, Google Docs will automatically dump it into a spreadsheet for you. Nice The only caveat here is that Google Docs does not automatically remove an email address if the customer chooses the Unsubscribe option. It's up to you to manually delete it. Still, unless you are fortunate enough to have thousands of subscribers, it's an easy problem to manage. No, these are not the only newsletter plugin options, but they do work well and they host everything within WordPress. They are not simply extensions to a third-party service. All of these plugins could work well for sending a newsletter to any number of subscribers. Be warned though, depending on your web hosting setup, your host might think you are sending SPAM and temporarily disable your account. Finally, if you don't want the hassle of dealing with subscribers and worrying about getting your server flagged for supposedly sending SPAM, perhaps a third-party...

Author

And here we have the most basic role containing the fewest capabilities. In fact, users with Subscriber roles can only read posts on the site and have a limited Dashboard that contains access to only their own profile plus a few Dashboard widgets. If customers are allowed to create accounts, their roles should automatically default to Subscriber.

Membership options

In the Membership section (Figure 5.9), checking the Anyone Can Register check box allows visitors to your blog to create user accounts. If you select the other option, limiting comments to registered users, you have more control of your blog. You can also set what role is automatically assigned to new users, with the default being the least powerful role Subscriber. Subscriber

Creating Roles

The add_role() function requires three arguments the role's name (for internal use), the display name, and an array of the role's capabilities. (See for a complete list of the capabilities in WordPress.) Here, you've given the role the same two capabilities a subscriber starts out with, 'read' and 'level_0.' (The level_n capabilities exist for backward compatibility very early versions of WordPress used a 1-10 scale instead of named roles.) Then, you've added the two roles relating to private content. In this example, it makes sense to create a new role only if you want to keep the subscriber role as-is otherwise it's simpler to just modify the subscriber role. When would it make sense to create a new role

Users and Security

Choose the lowest possible role Don't make someone an Editor when they really just need to be an Author. The higher the role, the more power you're entrusting to the user. And if you turn on the self-registration feature, don't allow users to sign up for anything more than Subscriber.

Creating New Users

To create a new user in WordPress, navigate to the Users O Add New SubPanel. The only required fields for a new user account are username, e-mail, and password. You can also enter in the user's first and last name, web site, and a user bio. This information can be used in various places on your web site including the author template file discussed in Chapter 8, Theme Development. Optionally you can select to have the password e-mailed directly to the new user. The default user role is Subscriber, but can be changed to any role that is appropriate for the new user. If the Allow User Registration option is enabled under the Settings O General SubPanel, visitors can create user accounts on your web site. The new user signup form is located at http example.com wp-register.php. Once a new user has registered he or she is assigned to the new user role, which by default is set to Subscriber.

General Settings

Allowing user registration is a one-checkbox setting. This option enables or disables membership registration on your web site. The new user registration page is located at http example.com wp-register.php when this option is enabled. You can also set the default user role. Subscriber is the default, but you can grant all users writing permissions by setting this to Author. This would open your blog to strangers publishing any content on your web site, so a better method is discussed below.

Options

The Dashboard Site textbox is empty and can be left as is. Dashboard User Default Role is set to Subscriber, which is ideal, so you can move on to Admin Notice Feed. If you would like to display the latest post from your main site's RSS feed on all site dashboards, enter its URL into the textbox. If you don't want this feed to be displayed, leave this textbox empty.

Adding a Login Form

What you've got here is an if clause checking first to see if you're logged in, or rather, if you're a user of level_0 or higher, which is the most basic WordPress user level. You may recognize it as the Subscriber role from the admin interface, which means that it can do just about nothing. Read up on Roles in the Codex and remember that there are 10 user levels the lowest is level 0 and the highest is 10. Moving on, the else clause is what is displayed when a user is actually logged in. For the sake of it, I'm outputting a list with a link to the Dashboard in WordPress admin, along with another to the Write Post screen, and finally a logout link. There should probably be checks to make sure you're not showing admin links to pages where the user can do nothing, like I'm doing here. After all, the Subscriber user (level 0, remember) can't write any posts, so they wouldn't be able to use a link to the Write Post screen. A check with current_user_can() much like the one done at first...

Membership Levels

First, enter Bronze into the Level Name textbox. Grant Continued Access should remain disabled because, if this feature where enabled, then individuals who cancel their membership would still be able to access the content that was provided during their time as a subscriber. Next is Role, which should be left set to Subscriber. You may change the editable portion of the Registration URL or you can leave it as is. With your present settings, your registration page will include an alert that will instruct existing members who arrive at that page to log in to their account. If you prefer that this message not be displayed, tick the checkbox next to Disable Existing Users Link. Otherwise, leave this setting unchecked. I Bronze Subscriber Q http example.can register KMdkmv After Login Bronze Subscriber Disable Existing Users Link Silver Subscriber Q Subscriber http example.eom i register Subscriber s http example.com register

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