Content is only as useful as its capability to drive traffic to a site. As a general rule, most sites get between 60 percent and 80 percent of their traffic directly from search engines. Many new bloggers assume that if they only tell their friends and families about a blog, those people are the only ones who read it. This is not true at all. WordPress has a ping mechanism that alerts search engines immediately when a new post is published and Google has been known to index new posts within a minute or two of the content being online. Because of the nature of the Internet, you should take every step you can to enhance the capability of search engines to drive traffic to your WordPress blog.
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