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The meta keywords tag

<meta name="keywords" content="phones, cell phones, iPods, gadgets, electronics, consumer electronics, technology, reviews" />

Meta description tag

The meta description tag offers site owners the ability to describe the content of their site for search engines. Like the meta keywords tag, the meta description tag should not be longer than 160 characters. It should be a one-sentence description of what the site is about, as demonstrated in Listing 3.2.

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