If you're serious about your SEO (and you should be), there is a single plugin that is virtually a requirement for any blog. The All in One SEO plugin automatically takes care of much of what I have already talked about in this chapter.
When you install and activate the plugin, from within WordPress or by downloading and installing it from the WordPress plugin repository at http://wordpress.org/extend/plugins/ all-in-one-seo-pack/, you will find a new top-level navigation item, titled All in One SEO, in the WordPress Admin. Clicking it brings you to a new administrative menu where you can configure everything about the plugin, as shown in Figure 3.4.
The first field you can fill in for the All in One SEO plugin is the Home Title. This value overrides the Blog Title field on the WordPress General Settings page. If you leave it blank, the normal Blog Title is used instead. This value pertains to the title tag.
If you leave the Home Description field blank, it defaults to the Blog Tagline set under General Description. However, if you want more control over the text that is listed in the meta description tag, change this option.
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The bulk of the plugins featured are free and available from the WordPress.org website. However, a few commercial plugins are featured in the Plugin Showcase within this guide. The five plugins in the Plugin Showcase aren’t rated. Less information about them is offered because, in many cases, information such as the last time the plugin was updated isn’t available.