Keyword Research for SEO
Furthermore, when the search engines analyze the content of the pages they have gathered to identify the keywords and the keyword density, and determine the ranking of your pages for those keywords, WordPress makes it easy for them. WordPress uses the name of your blog in and tags on each page. For category pages, the also contains the category name, and for individual post pages, the post title is also in there. This common sense approach to structuring a web site achieves search engine optimization by publishing unique page tags, and by giving meaning and importance to keywords.
If you need to add meta keywords to your single post archive template, you have all the data you need your categories and tags. All you have to do is get a combined list, separated by commas. Listing 7-16. Creating meta keywords tag from post categories and tags in header.php
Most people just hardcode some general keyword and description meta tags into their theme's template files that best describe the overall gist of their WordPress site. However, if you want to aid in your content being indexed by search engines a little better and or you use your WordPress site to cover a wide range of diverse information that an overall gist of keywords and a description just won't cover, you'll want to make metatags in your template files a bit more dynamic. There are several ways in which you can add keyword and description meta tags for individual posts and pages to your WordPress theme. You can use the available template tags within your theme's header.php or other header template pages to add content to your meta tags. Or you can install third-party plugins that will expand your administration page options and give you a little more control than what is produced by your post's content. In the next few sections, we'll look at doing it yourself as well as a few...
Meta keywords tag The meta keywords tag is an all-important tag that provides over-arching descriptive keywords for the page itself. Listing 3.1 is an example of how an effective meta keyword tag would look. The content of the tag should not be more than 160 characters long because search engines tend to ignore everything after the first 160 characters.
The meta keywords tag The meta description tag offers site owners the ability to describe the content of their site for search engines. Like the meta keywords tag, the meta description tag should not be longer than 160 characters. It should be a one-sentence description of what the site is about, as demonstrated in Listing 3.2.
To help get search engine hits, give your posts a relevant title. That means a title that includes key words from the posting. WordPress uses the title of your post for the permalink (the long-term URL) for your post. So if you use the same words in the post itself and in the post title, which then gets used by WordPress in the permalink, you're off to a running start to a good result on keyword search. To help get referrers and search engine hits, give your posts a title that's clever and relevant. One of the authors (Smith) managed this for his recent blog posting about the Google Voice app for the App Store Apple to FCC Drop Dead. That's a short, punchy, clever title with the two most important keywords, Apple and FCC, right at the beginning.
You can filter which plugins are shown by using the filter links across the top of the page. You can also search plugins using the keyword search box at the top right. The Upgrade Available filter is a quick overview of which plugins have an upgrade available and need attention.
One thing that's missing from the search function here or at the WordPress site is the ability to sort the results. You can't display according to the number of downloads or the number of people who've rated the plugin. It's also important to try a few different keywords to make sure you've found all possible plugins for a topic. It depends how the author wrote the description, and sometimes I find that even the most basic keyword is missing, so I need to hunt around using variations.
Like Home Description, the Home Keywords field controls a meta tag. Namely, it populates your meta keywords tag with descriptive keywords for your site. Make sure you list all your keywords as comma-separated values (that is, phones, blackberry, mobile, wireless, iPhone). Use Categories for META Keywords In addition to the keywords that you set, you have the opportunity to append the categories a single post is in. Presumably, if you use categories for your blog post (as opposed to as a structural element that many people have begun to use), these keywords can be appended into the meta keywords field as well. This can help further define the context and relevancy to the search engines. In most cases, the Dynamically Generate Keywords for Posts Page option is not required. For some setups, however, the normal flow of posts is on a separate page. This is often the case when a WordPress install is used as a content management system and the bulk of the layout more closely resembles a...
You can manage all users across your web site under the Users O Authors & Users SubPanel. Upon accessing this page you are presented with a list of all user accounts in WordPress. Multiple filter types across the top allow you to filter by user roles. You can also search for users using the keyword search box located at the top right. Hovering over any user displays the edit and delete links. You cannot delete the account you are logged in to WordPress with to do that you would need to log out and then back in with a different account first.
In addition to the number of links, you can specify a list of words, names, e-mails, and IP addresses that will be held for moderation. This lets you throttle known spammers, but it's also useful for keeping your discussions on track. If you know that certain topics tend to spark flame wars, list the relevant keywords here, and comment authors will quickly find that they can't discuss those subjects without your explicit approval.
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