Authors Acknowledgments

Many, many thanks and kudos to Matt Mullenweg, the core development team from Automattic, and every single person involved in making WordPress the best blogging platform available on the Internet today. To the volunteers and testers who destroy all those pesky prerelease bugs for every new version release, the WordPress community thanks you! And to each and every WordPress plugin developer and theme designer who donates his or her time, skills, and knowledge to provide the entire WordPress community of users with invaluable tools that help us create dynamic blogs, thank you a thousand times! Every person mentioned here is an invaluable asset to the overall WordPress experience; I wish I could name you all, individually, except that there are literally thousands of you out there!

Extra special thanks to my friends and colleagues within the WordPress community who inspire and teach me every day.

Huge thanks to Amy Fandrei, and Nicole Haims Trevor from Wiley Publishing for their support, assistance, and guidance during the course of this project. Just the mere fact they had to read every page of this book means that they deserve the Medal of Honor! Also, many thanks to technical editor, Kevin Palmer, and other editors of the project who also worked hard to make sure that I look somewhat literate here.

To my family and close friends whom I have neglected during the process of writing this book, thank you for not abandoning me - your support sustains me!

Finally, I thank my family — my husband, Chris; my children, Ben and Melissa; and my parents, Donald and Penny Sabin — for their unending support for this book, and in life.

Publisher's Acknowledgments

We're proud of this book; please send us your comments through our online registration form located at www.dummies.com/register/.

Some of the people who helped bring this book to market include the following:

Acquisitions and Editorial

Project Editor: Nicole Haims Trevor

(Previous Edition: Rebecca Senninger)

Acquisitions Editor: Amy Fandrei

Technical Editor: Kevin Palmer

Editorial Manager: Jodi Jensen

Editorial Assistant: Leslie Saxman

Sr. Editorial Assistant: Cherie Case

Cartoons: Rich Tennant

(www.the5thwave.com)

Composition Services

Project Coordinator: Katherine Crocker

Layout and Graphics: Ashley Chamberlain, Joyce Haughey

Proofreaders: John Greenough, Toni Settle

Indexer: Potomac Indexing, LLC

Publishing and Editorial for Technology Dummies

Richard Swadley, Vice President and Executive Group Publisher Andy Cummings, Vice President and Publisher Mary Bednarek, Executive Acquisitions Director Mary C. Corder, Editorial Director Publishing for Consumer Dummies

Diane Graves Steele, Vice President and Publisher Composition Services

Debbie Stailey, Director of Composition Services

Creating And Writing Your Blog

Creating And Writing Your Blog

The success of a blog lies in the content. It is the content and the key words that consistently attract potential customers. Great blog content literally means something different on every blog. Great blog content is researched and not impulsive. You cannot treat the blog as an experimental playground and expect it to work for you. It is designed to mean business and make you presence felt online and you have to ensure it performs the way you want it to.

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