Everything else being equal, what incentive is there for a potential buyer to choose a template offering one color scheme over a similar template with ten? The answer, of course, is that there's none. Allan showed you how to provide color scheme options in the last chapter; it might be tedious (after all, you're essentially designing the same theme five or ten times over), but it's convenient for the buyer, and that can often make the difference between a few sales and a few hundred.
Brandon, who sells his themes on ThemeForest under the user name epicera,4 uses color options as a major selling point for his designs, and has found significant success in doing so. The various color schemes of his Flex theme are shown in Figure 8.1. By adding this extra layer of convenience for buyers, his templates consistently outsell those of his peers. Still, not one to sit idly, he also includes a plethora of features with every template, including custom fonts and an extensive admin panel.
Much like Brandon, the ThemeForest user Webtreats5 offers an impressive ten color options in his successful inFocus template. The theme was a huge success, generating over $50,000 in sales in barely two months. As with all aspects of life, the little things are what make the biggest differences. While a buyer with a modest level of CSS knowledge could feasibly create their own color variation of a purchased theme in an hour or so, why should they? You are the designer; it's your job to make the buyer's life as easy as possible.
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