How smart is your WordPress theme?
How good is your support?
StudioPress's Genesis framework provides a plain, serviceable theme with numerous included layouts, and requires only a little CSS loving to really shine. Some Genesis-specific widgets help extend this theme well beyond alternative offerings. It's US$59.95 for your own use, and there's an official Genesis theme marketplace to sell your child themes. Figure 4.12 and Figure 4.13 show some of the cool variations you can achieve with the Genesis framework.
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