Summary

This chapter touched on some ways you can increase traffic to your blog.

We learned how to use pings to send updates to blog aggregators so that they know that there is new content on your site. We also learned how to use the trackback feature so that bloggers can have a dialogue with each other and can carry out a discussion via blog posts and comments.

We learned about tagging—allowing users to tag their posts, making it easier to find posts about a certain topic at a later date. We looked at the benefits of RSS feeds, both for allowing content syndication and for letting users subscribe to individual blogs so that they know when new posts have been made.

Social bookmarking sites were discussed as well. We learned how to add a Bookmark This button to our blog posts, which should encourage our readers to share the post with their friends and fellow social bookmarking site users.

We also looked tracking statistics about the usage your RSS feeds, along with sending updates to Twitter by offering a sitewide tags page so that visitors can get an overview of what the community as a whole is talking about.

Now that we've covered the most popular traffic-building features, let's take a look at some ways to keep your visitors once they arrive. The next chapter will look at sticky features, such as polls and gravatars, that engage your blog network's visitors and make them feel like they are part of the community.

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