What do people mean by sticky

If you have ever ran a blog or web site before, you may have noticed that it's fairly easy to get a spike in traffic by submitting a good story to a few social bookmarking sites or by being lucky enough to get a link to one of your posts from a much larger site.

The problem is that after a day or so, when the submissions fall off the front page, it's likely your traffic will die down to its usual levels again. Some site owners fall into the trap of chasing after the next traffic spike, using "linkbait" articles with intentionally controversial titles and content, when they should really be focusing on quality content, improving the site, and working towards sustained growth.

Many bloggers submit their site to StumbleUpon. com. StumbleUpon is a web service where users can enter their interests, and be sent to a random site that will match those interests. Those users can then either give a "thumbs up" to the site they are sent to indicating that they like the site or a "thumbs down" if they don't like it. Those votes are used to improve future suggestions and increase the chances of the next site that they "Stumble Upon" being one that they are interested in.

Other popular sites for increasing traffic include Technorati (a site that measures the "authority" of a blog based on how many other bloggers are linking to it), and the news/story-related sites Reddit (a general interest site with everything from politics to gadgets-related news), and Digg (a site with a focus on tech and gaming news).

A sticky blog is one that doesn't just attract new visitors, it keeps them. Instead of having a visitor click through from a link on Technorati or visit by using the Stumble! feature of StumbleUpon, skim the page they land on and then leave, a sticky blog would make that visitor stay around a little longer.

Ideally, visitors would read the article they were interested in and then find themselves intrigued enough to read more articles. They may comment on some articles and then keep returning to read answers to their comments. Or, they may decide to subscribe to the blog so that they can read future posts.

A sticky site encourages readers to become engaged with the community, resulting in long-term increases in traffic. When new readers arrive at the site for the first time, they get involved themselves and keep coming back. They may also tell their friends or link to the site from their own sites, giving you free promotion.

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